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Table of contents
- Puma research paper in 2021
- Puma target market
- Puma pdf
- Puma brand strategy
- Marketing of puma
- Puma market
- Puma perceptual map
- Puma brand analysis
Puma research paper in 2021
Puma target market
Puma pdf
Puma brand strategy
Marketing of puma
Puma market
Puma perceptual map
Puma brand analysis
What is the market share of Puma SE?
The market share of Puma SE, from a technical view point, has significantly dropped (Payne & Holt 2001, P. 42). Addidas still occupies the largest portion of home market share, and the world market in general. Presence of other international firms in this industry has further eaten up its market share.
What kind of clothes does Puma SE make?
Currently, Puma produces virtually every sportswear. According to the reports given by Barnes and Pinder (2009, P. 45), the firm also plans to open a new line of designer clothes, outside its current sportswear productions. Puma SE operates in the sports industry.
What are the four cornerstones of PUMA brand?
Over the years, PUMA has stayed authentic to its 4 cornerstones: heritage, game, technological innovation, and design. The brand is that specializes in bringing distinctive effects of the game, lif estyl e, and style. This fusion is understood as “Sportlifestyle”.
Who are the founders of the company Puma?
Established in 1948 when two brothers, Rudolf Dassler and Adolf Dassler broke up, Puma has grown from a family owned business to a partnership, and currently a public company with its shares listed in the country’s stock market (Woodruff 1997, p. 45). It has a worldwide coverage, with a brand name that is known by many people across the world.
Last Update: Oct 2021